When we talk about innovative design we talk about functionality, utility, necessity, use, differentiation … and, of course, also beauty. In this range of thought, design is a powerful tool to develop projects, not just objects, and get results from the client’s vision.
One of the advantages of innovative design is that it pivots on three fundamental elements so that its development is a success: economic viability, technological feasibility and the client’s desire. These three elements are fundamental for, in addition, that an innovative project is successful.
The most important factor of this process that we consider in dunini is the desire of the people, the fact that the innovation that we are implementing is the result of a need manifested, implicitly or explicitly, by our clients. Our strength in the market is in that ability to meet those personal needs, of course taking into account the other two elements of economic viability and feasibility.